Tuesday, November 13, 2018

Monday, October 15, 2018

2018 Arizona World Usability Day Event - GoDaddy Scottsdale, Nov 8, 6:00-9:00 p.m.

 World Usability Day 2018 - Event Page

Join us for the 2018 Arizona World Usability Day event!       
6:00 - 9:00 p.m., Thursday, November 8, 2018

GoDaddy Scottsdale
14455 N Hayden Rd.
#219 (Building C)
Scottsdale, AZ 85260



This year's theme is: UX Design for Good or Evil?
GOOD UX CAUSES DELIGHT AND BAD UX CAUSES PROBLEMS - Design has a huge influence on people’s behavior. We all like to think we are helping but sometimes we don’t look closely enough. Let’s use this year’s theme to examine our designs and find ways to improve the world by better usability.

6:00 - 7:00 pm: Food, drink, beer and wine. NETWORKING!
7:00 - 8:30 pm: Invited Presentation, Workshop Activity, Keynote Presentation
8:30 - 9:00 pm: Raffle drawings for awesome prizes (Over $2,500 in value)

Keynote Presentation - "The Paradox of Personalization: Too much data, not enough relevant personalization"
Vice President of Commerce Strategy for Publicis.Sapient

Publicis.Sapient is one of the world's largest marketing agencies with more than 80,000 employees in more than 120 countries. An internet commerce and design veteran, Jon founded and sold two successful dot-coms in the 1990s before moving back to the private sector to help brands such as Scholastic, Prudential, GoDaddy.com, and Guitar Center realize their digital identities.
Before joining Publicis.Sapient, Jon was the Head of User Experience and Commerce for Amazon.com's Kindle division. Jon is a regular speaker at conferences, has been published in numerous magazines and has written two books on technology. He holds two patents for internet shopping which are in wide use today across the World Wide Web.

Invited Presentation - "Are Robots killing our Humanity?"
Matthew Schafman
Director of Ideation & Design (IDX) for Neudesic 

Neudesic is a business innovation consultancy headquartered in Irvine, CA, with offices throughout the US and India. After Matthew’s 4-year stint in the Navy, he completed his Bachelor of Electronic Imaging and Digital Photography degree from the University of Massachusetts. He worked for Avante Development as their Principal UX Lead. In this role, he provided leadership in Information Architecture, and Visual Design, as well as front-end UI development, for over 50 local Arizona and regional companies.
In 2010, he joined Neudesic, where he grew the Ideation & Design Group in Phoenix from $0-$4M of UX services with +30% growth year over year. Phoenix IDX resources are currently cresting well above double digits, which makes it the biggest and fastest growing group in Neudesic history.


     GoDaddy Website

    Wednesday, October 25, 2017

    2017 Arizona World Usability Day Event - GoDaddy, Nov 9, 6-8:30 p.m.

    Join us for the 2017 Arizona World Usability Day event!
    6:00 - 8:30 p.m., Thursday, November 9, 2017!

    14455 N Hayden Rd.
    #219 (Building C)
    Scottsdale, AZ 85260

    • FREE Food, Beer and Wine!
    • Over $1,000 worth of raffle prizes
    • Interactive workshop and multiple presentations
    • Networking

    Topic 1 - Shifting Our Perspective
    As designers, content creators and user experience architects, we know the key to usability is empathizing with users. But no matter how how much we try to understand them, our perspectives will still always be influenced by our own experiences, both good and bad. That’s why we need to break out of our typical processes and learn to think differently. Join Anna as she walks you through a series of hands-on workshop exercises designed to help you shift your perspective and typical thought processes, plus find news ways to empathize with users.
    Anna Hrach, Content Strategist, Convince & Convert; Owner, 11 Interactive
    A word nerd in every sense, Anna absolutely loves all things content and lives for tackling her clients’ toughest problems. For the past 10 years, she’s developed super-smart strategies for companies ranging from Fortune 500s to up-and-coming startups. She also has experience with a broad range of industries, including pharmaceuticals, healthcare, hospitality, insurance, consumer packaged goods, casinos, banking, education, energy and power, and more.


    Topic 2 - Inclusion (Sans Evil) 
    “Inclusion through User Experience” is the theme for World Usability Day 2017. With backgrounds in Industrial Design, topics of universal design and inclusion are part of the Trusona design team’s values. All the while, there are global forces that take advantage of some designer’s open and inclusive good intentions. When we make authentication experiences frictionless we can also make it easy for the bad guys to get in — and they do with astounding success. Come listen as Trusona’s design leaders, Mariel and Kevin shine a light on a design inclusion blind spot. Along the way, get glimpses into the future that will affect everyone online. 
    Mariel Pina, Product Designer, Trusona
    Mariel Pina is part of the Trusona design team, formerly at Boon, Inc. Doodler at heart, industrial designer by training, UX designer by choice. She likes short bios.

    Kevin Goldman, Chief Design Officer, Trusona
    For 23 years Kevin Goldman has brought user-centered design to Fortune 500 companies and startups. His design philosophy: customer experiences should be simple and soulful so people can discover, create, and get on with life.


    Topic 3 - Designing for Everyone in the World
    With an ambitious company vision to “to radically shift the global economy toward life-fulfilling independent ventures”, GoDaddy was faced with a large globalization challenge. Josh Rossman will share some of the design scale challenges that faced the team during that growth period—and how the team approaches globalization of design today.
    Josh Rossman, Senior Director, UX & Creative Operations, GoDaddy
    Josh is a Sr. Director of UX & Creative Operations at GoDaddy. He currently leads a team of designers and copywriters in building product discovery, buyflow and merchandising for GoDaddy's 56 global markets (including 27 languages).


     GoDaddy Website

    IxDA Website

    Thursday, October 13, 2016

    2016 World Usability Day "Sustainable UX" Event on November 10, 2016!


    Join us for the 2016 World Usability Day "Sustainable UX" Event at 6 p.m. on November 10, 2016

    The event will be at GoDaddy's Scottsdale office, where the focus will be on Sustainable UX and Biomimicry.

    There will be networking, great food, interactive presentations, giveaways and valuable raffle items. The event starts at 6 p.m. with food, drink and networking. The event will end by 8:30 p.m.

    The event is FREE, but you must register at this link in advance to reserve a seat, since seating is limited!


    What if we told you that there was a huge reservoir of sustainable solutions waiting for you to learn from and apply in your daily work? In fact, this solution set has been in research and development over the past 3.8 billion years! Come to this year’s WUD event where we will introduce you to Biomimicry, a new lens that allows you to learn from over 8.7 million species who have already solved many problems we face. This event will introduce you to what biomimicry is, where it is already applied, and lets you brainstorm how to apply some of Life’s principles to an existing challenge or project to help you find new innovative ideas.

    Guest Speaker Michelle FehlerGuest Speaker - Michelle Fehler

    Michelle is a visual communicator who became conflicted about the wasteful behavior that is associated with graphic design. Believing that there is a better way to help businesses be heard and seen, she decided to pursue a Master's in Interaction Design with a focus on Biomimetic Graphic Design. Currently, she is part of the faculty at the Design School at ASU teaching Visual Communication as well as Biomimicry.

    In addition to the great information, you won't want to miss out on the fun!

     - Networking with local UX design and usability professionals

     - Delicious food and drink

     - Raffle drawings for awesome prizes

    Event sponsors:





    For more information, please visit:

    2016 World Usability Day Event Page

    AZUPA Blog

    Our Twitter page - #AZWUD

    Saturday, September 19, 2015

    Register for the Arizona World Usability Day Event, November 12, 2015!

    2015 is the 10-year Anniversary for World Usability Day

    Join us for a celebration at PayPal's Scottsdale, Arizona office, where the focus will be on Innovation. There will be networking, great food, interactive presentations, giveaways and valuable raffle items. The event starts at 6 p.m. with food, drink and networking. The event will end by 9 p.m.

    The event is FREE, but you must register in advance to reserve a seat, since seating is limited! Register here! 

    The University of Advancing Technology (UAT) is hosting a look back at innovations from the past 10 years, and how they've affected user experience, behavior, and design.
    ASU's Device and Usability Learning Lab's team will discuss how design and technology innovations have changed the way students are being taught, both in-person and online. ASU's Device and Usability Learning Lab is the first of its kind in Arizona, combining the concept of an open device lab with a usability research facility.

    Robert Shaw of the International Institute for Innovation will lead an Innovation 'Backcasting' Workshop – 'How Might We' make Phoenix the hub of design and innovation in the USA by 2030?

    You can also view our event on the World Usability Day website


    Join us on Twitter at #AZWUD

    Wednesday, March 18, 2015

    UXPA Conference Registration & User Experience Magazine

    Early bird registration ends tonight! Registration Rates

    User Experience Magazine starts 2015 looking at trends in UX
    Ethnographic Research: Business Value  by Apala Lahiri Chavan, Deepa S. Reddy, Ananya Roy
    Rich cultural insights to inform design or to build meaningful, empathetic user experiences.
    A lightweight tool for an overview of a system’s information architecture
    UX Debt in the Enterprise: A Practical Approach by Kimberly Dunwoody, Susan Teague Rector
    A scorecard comparing various products across UX frameworks, usability maturity, and technology platforms 
    Embracing and adapting to change is essential as a UX researcher.
    Is social media ready to connect people during disasters?
    A UCD process  to create an intranet for the largest energy producer in Poland. 
    Understanding our user's needs can create a more effective and satisfying interaction.
    An illustrated look at what makes an effective interactive information visualization
    A review of The Moderator’s Survival Guide by Donna Tedesco and Fiona Tranquada. Improve your research moderating skills.
    Finding Meaning with Ethnography: Book Review by Whitney Quesenbery
    A review of Practical Ethnography: A Guide to Doing Ethnography in the Private Sector by Sam Ladner. A detailed view of what makes research ‘ethnographic.’
    All of the articles have abstracts in Spanish, Portuguese, Chinese, Korean, and Japanese.

    Friday, March 13, 2015

    UXPA 2015 Conference - Early Bird Registration ends in 3 days! Save $$ NOW!!

    UXPA 2015 Conference Home Page

    UXPA2015 will be held June 22-25 at the Loews Coronado Resort in beautiful Coronado, California.

    Early-bird registration fees are available until March 16. View Registration Rates

    The Conference Program is now available.

    A number of Arizona UX'ers will be presenting at the conference:

    Theo Mandel, Ph.D.
    Using your UX Super Powers for Good or Evil (60-minute presentation)
    Tuesday, June 23, 3:00 - 4:00 p.m.

    Kath Straub
    Research in Practice | Studies UX Professionals should know
    (Full-day pre-conference course)
    Monday, June 22, 9:00 a.m. - 5:00 p.m.

    If other Arizona UX'ers are presenting, please let us know!!!

    If you're attending the conference, please post here so we can meet up and network at the conference!

    See you at the conference!