Monday, November 9, 2009

World Usability Day is Coming!


Please join us for a special event hosted by the Arizona Usability Professionals Association Chapter (AZUPA) and The Art Institute of Phoenix. The event is Thursday, November 12th from 6:00 to 8:00 p.m.

Our speaker will be Dr. Theo Mandel. Theo will discuss “The (New) Golden Rules of Web Design” and present a recap of his recent experience as a keynote speaker at User eXperience Russia conference and UPA Europe 2009.

** Admission is FREE, but space is limited. Please RSVP to ensure we can provide adequate accommodations for all. **
** Food and Drink Provided **

6:00 pm Arrival and networking
6:30 pm Brief UPA business meeting
7:00 pm Presentation
8:00 pm Adjourn

Location, Map, and Directions

The Art Institute of Phoenix

Cafe/Dining Room
2233 West Dunlap Avenue
Phoenix, Arizona

Speaker Bio

Theo Mandel, Ph.D. is the Director of Site Design and Usability at as well as Founder and Principal Consultant at Interface Design and Development, LLC in Scottsdale. Theo is an international specialist in the design, development, education and usability testing of PC and Web software. Dr. Mandel designs technology- and business-based Web sites, Web applications and PC applications that are user-centered, task-oriented, enjoyable and usable.

He is the author of a number of publications and books, including The Elements of User Interface Design (John Wiley & Sons). His first book was The GUI-OOUI War: The Designer's Guide to Human-Computer Interfaces (John Wiley & Sons, 1994). He was also part of the Architecture team that wrote Object-Oriented Interface Design: IBM Common User Access Guidelines (QUE, 1999). Dr. Mandel received his Master's degree and Ph.D. in Cognitive Psychology from the University of Colorado, Boulder. Theo is an invited keynote speaker at the User eXperience Russia 2009 conference in Moscow in October. Theo is also the Vice President of the Arizona Chapter of the UPA.

About World Usability Day

What is World Usability Day?

It's about making our world work better.

It's about "Making Life Easy" and user friendly. Technology today is too hard to use. A cell phone should be as easy to access as a doorknob. In order to humanize a world that uses technology as an infrastructure for education, healthcare, transportation, government, communication, entertainment, work and other areas, we must develop these technologies in a way that serves people first…

World Usability Day was founded in 2005 as an initiative of the Usability Professionals' Association to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, over 200 events are organized in over 43 countries around the world to raise awareness for the general public, and train professionals in the tools and issues central to good usability research, development and practice.

For more information: