Monday, October 15, 2018

2018 Arizona World Usability Day Event - GoDaddy Scottsdale, Nov 8, 6:00-9:00 p.m.

 World Usability Day 2018 - Event Page


Join us for the 2018 Arizona World Usability Day event!       
6:00 - 9:00 p.m., Thursday, November 8, 2018

Location:
GoDaddy Scottsdale
14455 N Hayden Rd.
#219 (Building C)
Scottsdale, AZ 85260

YOU MUST REGISTER TO ATTEND - SEATS ARE LIMITED!

arizona-world-usability-day-2018.eventbrite.com 


This year's theme is: UX Design for Good or Evil?
GOOD UX CAUSES DELIGHT AND BAD UX CAUSES PROBLEMS - Design has a huge influence on people’s behavior. We all like to think we are helping but sometimes we don’t look closely enough. Let’s use this year’s theme to examine our designs and find ways to improve the world by better usability.


Agenda
6:00 - 7:00 pm: Food, drink, beer and wine. NETWORKING!
7:00 - 8:30 pm: Invited Presentation, Workshop Activity, Keynote Presentation
8:30 - 9:00 pm: Raffle drawings for awesome prizes (Over $2,500 in value)
      

Keynote Presentation - "The Paradox of Personalization: Too much data, not enough relevant personalization"
Vice President of Commerce Strategy for Publicis.Sapient

Publicis.Sapient is one of the world's largest marketing agencies with more than 80,000 employees in more than 120 countries. An internet commerce and design veteran, Jon founded and sold two successful dot-coms in the 1990s before moving back to the private sector to help brands such as Scholastic, Prudential, GoDaddy.com, and Guitar Center realize their digital identities.
     
Before joining Publicis.Sapient, Jon was the Head of User Experience and Commerce for Amazon.com's Kindle division. Jon is a regular speaker at conferences, has been published in numerous magazines and has written two books on technology. He holds two patents for internet shopping which are in wide use today across the World Wide Web.


Invited Presentation - "Are Robots killing our Humanity?"
Matthew Schafman
Director of Ideation & Design (IDX) for Neudesic 

Neudesic is a business innovation consultancy headquartered in Irvine, CA, with offices throughout the US and India. After Matthew’s 4-year stint in the Navy, he completed his Bachelor of Electronic Imaging and Digital Photography degree from the University of Massachusetts. He worked for Avante Development as their Principal UX Lead. In this role, he provided leadership in Information Architecture, and Visual Design, as well as front-end UI development, for over 50 local Arizona and regional companies.
      
In 2010, he joined Neudesic, where he grew the Ideation & Design Group in Phoenix from $0-$4M of UX services with +30% growth year over year. Phoenix IDX resources are currently cresting well above double digits, which makes it the biggest and fastest growing group in Neudesic history.


Sponsors

     GoDaddy Website