Sunday, February 27, 2011

Arizona UPA Meeting – Thursday, March 10, 2011

Join us for the Arizona Usability Professionals Association (AZUPA) Chapter meeting on Thursday, March 10 from 6-8 p.m.*

Our invited guest for this meeting is Christopher Byra, who will be speaking on the importance of usability testing Mobile e-Commerce apps.

How Mobile-Commerce Magnifies the Importance of Usability Testing

Usability testing as well as performance testing and monitoring are important for an e-commerce site—but even more so for m-commerce (Mobile-Commerce) sites because of the small physical interface users must deal with. This session will walk attendees through how to measure usability and test and monitor performance of an m-commerce site, including such topics as what tasks to ask testers to perform, how to determine success rates or failures, and what to do with the information. It will also look at resources that retailers can tap to assist with mobile design testing.


6:00 p.m. Arrival and networking

6:30 p.m. Presentation - Invited Speaker

8:00 p.m. Adjourn

Meeting Location

The Art Institute of Phoenix Gallery Café
Gallery Café

2233 West Dunlap Avenue

Phoenix, Arizona

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Speaker Bio

Christopher Brya, Director, Mobile & Emerging Channels, Choice Hotels International Inc.

Chris Brya leads mobile commerce for Choice Hotels. Among Choice's 6,000 hotels worldwide and 10 brands are Comfort Inn, Comfort Suites and Quality Inn. Under Chris's tenure, the company launched an m-commerce platform in 2008 which has sales well into seven figures monthly. In 2009, it launched the first iPhone app for a global hotel chain. It currently has over 500,000 downloads in 80 countries. Chris also leads the mobile user experience lab for testing new mobile products, applications and services. Prior to Choice Hotels, Chris held positions at Motorola and Revlon.

*This is a free event, but space is limited. Walk-in attendees are certainly welcome, but please RSVP so that we can ensure we provide the appropriate accommodations.