Monday, October 5, 2009

Arizona UPA Meeting – Thursday, October 8, 2009

RSVP Now!*

Please join us for the Arizona Usability Professionals Association (AZUPA) Chapter meeting on Thursday, October 8 from 6-8 p.m. Our generous host is Gene Tucker of the Arizona State University Technology Office ( ).

Our speaker will be Kath Straub, PhD. Kath is the Founder of and is an industry leader who approaches usability as the intersection of experimental cognition, social psychology, marketing, and technology. On October 8th Kath will discuss "Convenience, credibility, and content: Designing web content to engage consumers."

6:00 pm Arrival and networking
6:30 pm Brief business meeting
7:00 pm Presentation - Invited Speaker
8:00 pm Adjourn

Meeting Location
Arizona State University
Memorial Union Alumni Lounge, Room 202

Additional location and parking information:

The visitor parking structure closest to the Memorial Union (MU) Building is off Apache Blvd. The Apache Blvd. parking garage fee is $2.00 per hour and is CASH only.

Note that you can also take the light rail into ASU. It is free to park at any of the rail stops that have parking available.

Speaker Bio
Kath Straub works with organizations and government agencies to evaluate and design websites, applications and other resources that help consumers understand more, make better decisions and get more done. Making resources more usable and useful is a key part of that effort. But, as the web has evolved into the primary (and often the only) point of connection between consumers and companies, Kath’s approach has evolved, as well. Today she also enfolds evidence-driven methods that guide the design of engaging, persuasive and empathetic content that educates consumers and shapes key behaviors.

Kath is an energetic and entertaining speaker who presents frequently at conferences and workshops around the world. She's currently the Principal of Prior to that, she spent 9 years as the Chief Scientist at Human Factors International. Kath holds a Ph.D. in Brain and Cognitive Science from the University of Rochester.


*This is a free event, but space is limited. Walk-in attendees are certainly welcome, but please RSVP so that we can ensure we provide the appropriate accommodations.

You do not need to be a member to attend. Feel free to come and check us out!!! Also, please feel free to spread the word to any interested colleagues.

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