Friday, September 21, 2012

Arizona World Usability Day 2012 Celebration, Thursday, November 8

Arizona World Usability Day 2012 Celebration, Sponsored by PayPal!

The 2012 Arizona World Usability Day (WUD) event will be held on Thursday, November 8, 6-9 p.m. in Scottsdale. This year’s WUD topic is Usability of Financial Systems.

For the second year, our even has been selected as a WUD Partner Event. This distinction is only awarded to 5 events internationally, with no more than 2 events per country.
Our keynote speaker will be Rick Tilghman, Senior Director of Global Design at Paypal. Rick is a visionary UX leader, designer, and evangelist with over 15 years delivering revolutionary digital products across dozens of clients and industries. He leads PayPal's IXD practice and plays a central role in the delivery of the unified PayPal experience and the transformation of PayPal's design practice.

Our feature speaker is Kath Straub, Principal and Founder of of With over a decade of experience in the field, Kath has helped numerous fortune 500 companies, government agencies and not for profit organizations establish and nurture usability practices. She is known for her ability to draw from established and emerging multi-disciplinary behavior research to shape new UX methods and to drive innovative, intuitive and efficient designs. Her work integrates motivation, game theory and plain language, with the goal of transforming user experiences to ongoing dialogues that drive sustained behavioral change.

Networking, vendor booths, giveaways and a raffle of $1,000 worth of merchandise will be featured. Food will be served. The event is sponsored and hosted by PayPal.

For up-to-date information and to register for the event, please visit The WUD official site is

Social Media Information

World Usability Day website:

PHX WUD website:




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